![]() In BtoB, LinkedIn™ is the world reference on which it is essential to be present. So be present to respond to your audience. Indeed, during the first hours of publication, your article generates more reading, interactions and views. When you post, make sure you’re connected and available to respond to feedback from your audience. In this specific case, all your contacts are alerted to the release of your article using a notification. When your article is finished, click “publish”, then there is a small moment of throbbing before you know if your content is showing on your newsfeed. You can indulge yourself on writing, as LinkedIn™ articles can be up to 125,000 characters, which is about 20,000 words! In comparison, classic publications have a maximum of 1300 characters. We share them because we appreciate the products or services.Īccording to a study, Internet users only read 20% of the text on a web page! Articles with visuals are read 94% more than those without! Some links are affiliate or referral links. It is the solution for professionals to create all types of visuals. Canva allows you to create and export attractive visuals in your image, in a few clicks. They work in your favor by making your article more attractive and interesting. Visuals are extremely important in an article. Put visuals: a cover photo, images and videos to illustrate your text.Try not to write a title that is too boilerplate and common, but break the codes so that your title is attractive. Make them want to read your content, arouse their curiosity and arouse interest. Add a title: this is the first piece of information that reaches your audience, so make it catchy and relevant.Then, just go to your home page, and click on “write an article”, located at the bottom right under the bubble “start a post”.Īn interface similar to that of a blog then appears. Indeed, the Pulse platform is not available in a mobile version. To use Pulse and start writing your article, the first thing to do is to connect to your LinkedIn ™ profile. We can compare Pulse from LinkedIn™ to a portfolio in which your prospects find a set of attractive, neat, illustrated (images, videos) and well-positioned content. Drive engagement for your posts by sharing and engaging with users who comment and react.Strengthen your inbound marketing strategy.Improve your ranking on Google™, because Pulse articles are taken into account by its algorithms.Attract users to your profile, website or social media pages.Disseminate quality content and position you as an expert.By publishing your articles, you do not specifically increase your visibility on the platform, because the LinkedIn™ algorithm favors native posts, however, it allows you to: It is an effective tool for developing your contacts and forging new professional relationships. Want to learn how to use LinkedIn™ to its full potential? Discover our free online training and take advantage of the power of this digital tool! What are the benefits of leveraging LinkedIn™ Pulse? LinkedIn is the 1st BtoB lead generation platform! Taking care of your image and positioning yourself as an expert in your field of activity is therefore essential for obtaining professional appointments and gaining contacts. It’s a great way to bring content with high added value and boost your notoriety with your community. Pulse allows you to publish an article on LinkedIn™ and therefore demonstrate your expertise as well as your mastery of the desired language (French, English, Spanish, etc.). Its use is spreading thanks to influencers who are quickly adopting the update of this LinkedIn™ content platform. ![]() Today Pulse being part of the social network, its name is no longer systematically used. ![]() After its acquisition in 2013, it underwent a redesign and became an integral part of LinkedIn™. Moreover, initially Pulse is an application belonging to Apple. To access LinkedIn™ Pulse, simply log in to your profile and click on “write an article” at the top of the home page. The posts have the particularity of being similar to real blog articles. This is the LinkedIn™ content writing and publishing platform. Quelles différences entre un article et une publication LinkedIn™ ?.Pourquoi utiliser Pulse sur LinkedIn™ ?.Comment accéder à Pulse sur LinkedIn™ ?.LinkedIn™ Pulse to summarize in 4 questions.What are the benefits of leveraging LinkedIn™ Pulse?.
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